Ferragamo Promotes Signorina Eleganza

Salvatore Ferragamo is promoting its new Signorina Eleganza fragrance on social media sites.

The company has partnered with Carrot Creative to develop its strategy, reports Luxury Daily – and engage potential customers.

The brand has been tweeting links to a video, which is a behind-the-scenes story that shows Mario Sorrenti, the campaign’s cinematographer, at work.

In the fragrance’s print ad campaign, which is featured on the fragrance’s website, model Anja Rubik is lying on a couch wearing a pinkish beige gown that reflects the ribbon incorporated around the fragrance’s bottle neck.

And – ribbons and bows are currently trendy for fragrances – and have been inspiring several new bottle designs, as well as the look of ad campaigns.

Photo: Signorina Eleganza’s website.